TVS Motor Company Acquires Engines Engineering S.p.A. to Establish Global Design Centre

 

TVS Motor Company Acquires Engines Engineering S.p.A. to Establish Global Design Centre


The center will enhance TVS Motor's premium lineup for global markets while also supporting its luxury brand Norton Motorcycles.

WRITTEN BY Ved Kumar | Updated: Nov 19, 2025, 06:08 AM 



TVS Motor Company has established a global Centre of Excellence (CoE) for design and engineering in Bologna, Italy, as part of its goal to offer premium mobility solutions in international markets. In tandem with this, the automaker has agreed to fully acquire Engines Engineering S.p.A., an Italian automotive design and engineering company popular for advanced prototyping, innovation in high-performance motorcycles and experience in MotoGP racing.

The new centre will integrate Engines Engineering's expertise with TVS Motor's existing global research and development capabilities. According to the company, this integration is expected to enhance speed to market, product differentiation, and technological leadership through access to diverse engineering teams and global talent pools.

The CoE will also support Norton Motorcycles, TVS Motor's British subsidiary, in developing modern luxury motorcycles with advanced performance and design capabilities.

Sudarshan Venu, Chairman of TVS Motor Company, stated that the centre represents a milestone in strengthening capabilities and accelerating the company's mobility vision. He emphasized the combination of Engines Engineering's racing expertise with TVS Motor's engineering strengths to deliver premium, connected, and electric vehicles.

The centre's focus areas include design leadership and engineering excellence through digital simulation and rapid prototyping, future mobility technologies incorporating AI-driven design tools, and global talent collaboration with universities and technology partners.

TVS Motor expects the initiative to reduce product development cycles, enhance design flexibility, and expand its premium portfolio, including high-displacement motorcycles, advanced scooters, and electric mobility platforms.

The company, established in 1992 and listed on both BSE and NSE stock exchanges, operates manufacturing facilities in India and Indonesia and distributes products across 80 countries globally.

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